Unlocking Hidden Revenue in Your Practice: The Coaching Advantage
It’s a common belief among healthcare practice owners: more new patients mean more money. While new patient acquisition is essential, this mindset often blinds practitioners to a crucial reality—there’s likely revenue hiding in plain sight within your existing operations. At AG Management Consulting, we specialize in uncovering these hidden income streams and helping physical therapy and healthcare practices maximize their profitability through strategic coaching.
If you’re an established practice owner, chances are you’re leaving money on the table. And it’s not your fault—you were trained to treat patients, not run a business. But the financial health of your practice doesn’t have to suffer because of that.
Beyond the Obvious: Rethinking Revenue
When I begin working with a client, I don’t start with how many new patients they’re getting. Instead, I break down the business into core divisions—front desk, clinical production, marketing, finance, and quality control. Each division has a specific product, and we attach meaningful statistics to track that product’s performance. When all divisions operate efficiently, they drive the practice’s overall success. If they don’t, the data quickly shows where the breakdown occurs.
This approach removes guesswork. It provides a measurable framework that turns subjective frustration into objective improvement. If you’ve ever thought, “I just need more patients,” but still found your margins shrinking, it’s time to take a deeper look.
The Profit Leaks You’re Not Seeing
One of the most common issues I encounter is poor billing practices. Whether it’s under-coding, missed reimbursements, or not leveraging every appropriate billing opportunity (like Remote Therapeutic Monitoring or reevaluation coding windows), most clinics are underperforming financially because they haven’t optimized how they bill or collect revenue.
In fact, during my time as National Director of Payor Relations for a 100-location physical therapy group, I successfully negotiated rate increases of up to 57%. Why? Because I understood both the payer's perspective and how to position a practice to demonstrate its value. This is expertise I bring to coaching engagements—and it often results in immediate improvements in cash flow.
But billing is just one piece of the puzzle.
Strategic Delegation = Scalable Growth
Many owners are still the technician in their business. They’re overworked, underpaid, and caught in a cycle of feast and famine. They’re too busy working in their business to work on it.
The solution isn’t just hiring more people. It’s building systems that allow those people to be effective. That includes:
Clear production expectations.
Defined KPIs for each role.
Accountability structures that are transparent and repeatable.
When we implement these systems through our coaching programs, owners begin to see not just an increase in revenue—but a decrease in their weekly hours. That’s what real scalability looks like.
Real Coaching. Real Results.
At AG Management, coaching isn’t about motivational fluff—it’s about measurable change. Whether you’re a physical therapist, chiropractor, or another healthcare entrepreneur, our approach is grounded in decades of hands-on experience and real-world wins. From building and selling a profitable private practice, to scaling a national organization with private equity backing, our strategies are proven to work across markets.
One of my favorite client stories involves a practice that thought they had maxed out their potential. We did a full division-by-division analysis. Within weeks, we implemented changes to their front desk communication, adjusted their clinical scheduling strategy, and identified underutilized billing codes.
The result? An increase in monthly revenue without increasing their patient volume.
This is what unlocking hidden revenue really means—getting more from what you already have, before throwing money at more advertising or hiring more staff.
Coaching Unlocks Your Unique Levers
Every practice is different. That’s why our work begins with understanding your goals. Whether you’re looking to:
Increase profitability.
Reduce clinical hours.
Prepare for an eventual exit.
Expand to multiple locations.
…we create a custom plan to get you there. We don’t do cookie-cutter. We align your divisions, optimize operations, and create a system that allows your practice to run effectively with or without you.
Your Marketing Might Be Costing You
Here’s a hard truth: most practices are spending way too much on marketing and getting very little in return.
Why?
Because they haven’t surveyed their current patients to understand what actually drives them to choose their clinic. Instead, they make assumptions and spend blindly.
With coaching, we show you how to turn your PR and marketing into a faucet. During slower seasons, you open it. During busy times, you close it to maintain quality. That’s strategic control. That’s marketing intelligence.
You Deserve a Better Return—Now and at Exit
Most practice owners have no exit plan. They’re too focused on immediate needs to think long term. But whether you sell in five years or fifteen, your business value is determined by what you build today.
As a Certified Exit Planning Advisor (CEPA), I help my clients build best-in-class companies that command top dollar when they choose to sell. That means more money now and more money when it’s time to retire.
This isn’t theory. It’s what I did with my own practice. I didn’t just sell—I negotiated from a position of strength. I knew my value because I had built a business that was objectively profitable, scalable, and backed by data.
This is what I now help others achieve.
Is Coaching Right for You?
If you’ve been asking questions like:
How do I attract more patients?
How do I improve profit margins?
How can I step back from the day-to-day?
Then the answer is yes. You don’t need more stress. You need structure, guidance, and someone who’s walked the path.
With AG Management Consulting, you’re not just getting advice—you’re getting a partner in transformation. Whether you're a solo provider or managing a team of 20, we tailor our approach to fit your stage and goals.
We offer:
Deep-dive financial assessments.
Strategic growth planning.
Staff training, hiring systems, and retention strategies.
Optimized billing processes.
Exit planning and valuation support.
Most importantly, we bring clarity.
Final Thoughts: You Don’t Need to Work Harder—Just Smarter
Your practice doesn’t need more chaos. It needs control. Coaching helps you see what you can’t see. It transforms your blind spots into revenue levers and stress into strategy.
If you’re tired of the grind and ready to build a business that truly works for you, let’s talk.
Because you're not just a practitioner. You're an entrepreneur. And it’s time your practice started performing like a business, not just a job.
